Mascot - Mascots in Contemporary Graphic Design

Counter Print Books

The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something – injecting meaning and playfulness into a brand and creating a lasting impression.

176 pages // Softbound Book // 185mm x 245mm // 2022

Long Sleeve Tee

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Body Width (cm)	48	52	56	60	64
Body Length (cm)	74	76	78	80	82

Raglan Tee

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Staple Tee

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Mali Tee

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Shadow Tee

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Tall Tee

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Body Width (cm)	47.5	52	56.5	61	65.5	70
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Mascot - Mascots in Contemporary Graphic Design

Counter Print Books

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